<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[amour & bow]]></title><description><![CDATA[amour & bow]]></description><link>https://www.amourandbow.com/thejournal</link><generator>RSS for Node</generator><lastBuildDate>Tue, 19 May 2026 09:23:40 GMT</lastBuildDate><atom:link href="https://www.amourandbow.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How to Attract More Bridal Appointments: A Marketing Guide for Bridal Boutiques]]></title><description><![CDATA[Dear bridal boutique, Of all the wedding businesses we work with, you're the ones with the most beautiful problem. You're not selling just a dress, you're selling a moment. The moment a bride steps out of the changing room and knows it's the dress. The moment her mum starts to cry and her friends get so excited. The moment everyone in the room just knows. Your dresses are the thing, but the appointment is the thing that sells the thing. Which is why bridal marketing is so often misdirected....]]></description><link>https://www.amourandbow.com/post/how-to-attract-more-bridal-appointments-a-marketing-guide-for-bridal-boutiques</link><guid isPermaLink="false">6a09e05c8ba6aec9a80dafc8</guid><pubDate>Sun, 17 May 2026 15:50:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/82bbff_304b32f33eff4102866e161ff7a97205~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Laura Wood</dc:creator></item></channel></rss>