amour & bow has been a dream in the making since I was a child. I used to romanticise as a child about weddings, the bridal gowns, where I'd get married and what my future husband would wear....paired with that I was brought up in a family who owned marketing agencies where I spent my childhood reading creative briefs from some huge clients, designing adverts and always shadowing my dad to many marketing strategy meetings where I always insisted I could do it better than my own dad  who had started his career for the world's biggest marketing agency, McCann. I wanted to grow up to be like my dad, I wanted to help businesses really show off exactly who they are and I loved finding these nuggets of information that brands would say without realising that what they do is magical!

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For years I focused on my career to become the top of my game and eventually it paid off when I became a CMO for a luxury menswear brand within groomswear. I had some dreamy moments in my career, one is where I remember being sat in the wine cellars at Fortnum & Mason in a marketing meeting thinking, this is everything I have ever dreamed of. This led to me presenting to the whole of Fortnum & Masons having the opportunity to share our brand story...the same feeling crept in when I was in a boardroom in the Gherkin in London discussing the strategy for the TV advert I had suggested that was now becoming reality. I've had many pinch me moments in my career but the higher I got in my career, I seemed to feel more unfilled.

 

I started to get this niggle thinking I could do better than agencies I worked with and about following in my Dads footsteps to set up my own marketing agency. I knew I had the skills to do it but as well as I could market the businesses I worked for, I was never good at marketing myself. I loved being behind the camera and making the magic happen quietly, it's where I felt comfortable. But they always say the magic happens when you step out of your comfort zone so one day I decided to do what I always dreamed of and set up my own wedding marketing agency. It seemed quite apt that I was following my dreams and I have spent years marketing the dream to couples who are about to embark on their dream wedding.

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I poured all my knowledge I learnt over the years into creating amour & bow and used my experience of working with some of the best agencies and some of the not so great ones, which helped me create exactly what I wanted from my agency. I have created something where flexibility is key, everything is bespoke, I still have an in-house mindset where I feel the business is my own and I have an accessible price point where I can create something for every wedding business. Everyone in this industry deserves to be successful. 

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I run amour & bow with so much love and care and I genuinely care for each wedding brand I I work with. It is such an incredible industry to be a part of and a dream I have made happen. The world of marketing can be a confusing place but I am here to make it simple and most importantly make you thrive as a business.

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Laura, Founder x