About Us
A marketing studio
built on love
Hello, I'm Laura, the Founder
amour & bow has been a dream in the making since I was a child. I used to romanticise about weddings, the bridal gowns, where I'd get married and what my future husband would wear....paired with that I was brought up in a family who owned marketing agencies where I spent my childhood reading creative briefs from clients, designing adverts and always shadowing my dad to many marketing strategy meetings where I always insisted I could do it better than my own dad!
For years I focused on my career to become the top of my game and eventually it paid off when I became a CMO for a luxury menswear brand within groomswear. I had some dreamy moments in my career, one is where I remember being sat in the wine cellars at Fortnum & Mason in a marketing meeting thinking, this is everything I have ever dreamed of. This led to me presenting to the whole of Fortnum & Masons having the opportunity to share our brand story...the same feeling crept in when I was in a boardroom in the Gherkin in London discussing the strategy for the TV advert I had suggested that was now becoming reality. I've had many pinch me moments in my career but the higher I got in my career, I seemed to feel more unfilled.
I started to get this niggle thinking I could do it better than agencies I worked with and always thinking about following in my Dads footsteps to set up my own marketing agency. I knew I had the skills to do it but I just needed the push to go out there! The push came when my job was made redundant after I had been incredibly poorly and I knew this was my chance...
I started to build my own agency and make that dream happen. I run amour & bow with so much love and passion and I genuinely care for each wedding brand I I work with. It is such an incredible industry to be a part of and every brand I work with has something so special which makes marketing exciting!
The world of marketing can be a confusing place, sometimes you don't know where to start or things might seem difficult but I make everything simple and most importantly, we make your wedding brand one to remember.
Laura, Founder x
amour & bow is a marketing studio built for the wedding industry
We work with only a couple of wedding brands at a time, in small, considered cohorts, so the work stays personal and the strategy stays sharp.
Every engagement is bespoke. There are no off-the-shelf packages, no recycled decks, no template plans dressed up for a new client. The marketing we build for a bridal boutique in the North West will look nothing like the marketing we build for a venue in the Cotswolds, and that's the point.
What stays the same is the standard. Senior strategy, beautifully executed, with the care and attention of a marketing partner who has spent her career inside the industry you're in.
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What we believe at amour & bow
Strategy before tactics.
Bespoke, always.
Quiet, not loud.
Brand first.
Small on purpose.
Who we work with
amour & bow works with wedding businesses across the world who want their wedding business to show up.
That includes bridal boutiques, menswear retailers, wedding venues, planners, photographers, florists, designers and the suppliers behind the most carefully considered weddings in the world.
Some of our clients are well-established and ready to grow. Others are newer and want to launch with intention. All of them want to be marketed and amour & bow is here to make that happen.
Want a marketing partner, not a transactional agency
Take their brand seriously and want the marketing to reflect that
Value the marketing strategy as
much as the execution
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Are ready to invest in marketing as a long-term part of the business
If you'd like a chat about your wedding business, send me a quick note, ask a question, or share what you're working on and I will personally reply to your email. Laura x